The holiday season is one of the happiest times of year on the Connecticut Art Trail, as art museums and cultural sites across the state host special events and celebrations. It’s a great time to explore some of the fantastic destinations Connecticut has to offer, and to wrap up your 2024 Passport-Journal if you want to enter our grand prize giveaway! Don’t forget to take advantage of our seasonal buy one, get one deal for next year’s Passport-Journal; it makes a great gift!
Connecticut Art Trail Passport-Journal Program Experiences 79% Growth in 2023
Interest in Connecticut Art Trail’s Passport-Journal program grew substantially in 2023 as more people embraced the opportunity to explore Connecticut’s world-class art museums, galleries, and cultural attractions.
There were a total of 880 Passport-Journal sales in 2023, a 79 percent increase compared to 2022. Of these transactions, 648 were sold as part of a year-end “buy one, get one” offer encouraging people to buy a Passport-Journal as a holiday gift. BOGO sales nearly doubled from the previous year, increasing 92 percent.
“The response to the Passport-Journal program has been amazing in the past year, and we’re excited that so many more people are signing up to see Connecticut’s incredible artistic attractions,” said Carey Mack Weber, President of the Connecticut Art Trail and the Frank and Clara Meditz Executive Director at Fairfield University Art Museum. “It’s especially heartening to see the growing popularity of the Passport-Journal as a unique holiday gift that opens the door to an entire year of new discoveries.”
Passport-Journal holders receive free admission to all Connecticut Art Trail sites for one year after purchase. Each site also offers additional benefits to holders, such as free gifts and museum store discounts.
The Passport-Journal can be purchased for $35 at any member site, or online at ctarttrail.org/passport.
Passport-Journal holders receive a sticker when they visit any Connecticut Art Trail site, and anyone who visits all 24 locations by Dec. 31st will be entered into a drawing for a grand prize giveaway. Delamar Hotels continues to partner with the Connecticut Art Trail to provide the grand prize of an overnight stay and a couples massage at the Delamar Hotel of the winner’s choice.
The Connecticut Art Trail has brought back its annual buy one, get one deal for its Passport-Journal program, which allows people to experience more than two dozen cultural attractions throughout the state.
As we move closer to the holiday season, there’s still plenty of great exhibitions and events to discover on the Connecticut Art Trail — and just a couple of months left to complete your Passport-Journal! If you’re looking to get a head start on your holiday shopping, our popular buy one, get one deal on Passport-Journals will return on November 15th. Member museums will continue to sell 2024 Passports until they run out, or until the start of the new year.