Connecticut Art Trail Passport-Journal Program Experiences 79% Growth in 2023

Interest in Connecticut Art Trail’s Passport-Journal program grew substantially in 2023 as more people embraced the opportunity to explore Connecticut’s world-class art museums, galleries, and cultural attractions.

There were a total of 880 Passport-Journal sales in 2023, a 79 percent increase compared to 2022. Of these transactions, 648 were sold as part of a year-end “buy one, get one” offer encouraging people to buy a Passport-Journal as a holiday gift. BOGO sales nearly doubled from the previous year, increasing 92 percent.

“The response to the Passport-Journal program has been amazing in the past year, and we’re excited that so many more people are signing up to see Connecticut’s incredible artistic attractions,” said Carey Mack Weber, President of the Connecticut Art Trail and the Frank and Clara Meditz Executive Director at Fairfield University Art Museum. “It’s especially heartening to see the growing popularity of the Passport-Journal as a unique holiday gift that opens the door to an entire year of new discoveries.”

Passport-Journal holders receive free admission to all Connecticut Art Trail sites for one year after purchase. Each site also offers additional benefits to holders, such as free gifts and museum store discounts.

The Passport-Journal can be purchased for $35 at any member site, or online at ctarttrail.org/passport.

Passport-Journal holders receive a sticker when they visit any Connecticut Art Trail site, and anyone who visits all 24 locations by Dec. 31st will be entered into a drawing for a grand prize giveaway. Delamar Hotels continues to partner with the Connecticut Art Trail to provide the grand prize of an overnight stay and a couples massage at the Delamar Hotel of the winner’s choice.